This program is about:
Becoming the best clinician you can possibly be.
Becoming the Quarterback of your Modern Smile Rehabilitation Team
Moving from Everyday Dentistry to Life Changing Dentistry, Powered by Technology & Communication Skills
December 10, 2021
Christian Coachman, DDS, CDT (December 10)
Combining his advanced skills, experience and technology solutions, Dr. Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.
He is the developer of worldwide well-known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.
He regularly consults for dental industry companies, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.
He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.
Are you future-ready?
The dental industry is changing like never before: corporate entities are making it harder for small
practices to compete. Patients are becoming “Consumers" and the decision making process of selecting
dentists is also changing. Understanding how to achieve excellence and differentiation as well as
mastering consumer behaviour and communication strategies has never been more important.
Technology is leading to drastic disruptions in the way dental practices operate. With the shifting
landscape of dentistry, it can be overwhelming for a single practitioner - a doctor - to keep up.
All of this may seem daunting, but you can’t just stick your head in the sand: you need to change the
way your practice operates in order to compete and thrive. During this one day program Dr Coachman
will share his experience after a decade consulting and implementing strategies in top dental clinics
around the globe. The reality of Digital Dentistry, the artistry of CAD/CAM, the importance of staff
empowerment, the new trends of customer care and the benefits of communication and value creation.
The Classical 5 moments of DSD (Design, Plan, Present, Perform & Promote), but now revisited with all
the new technologies, experiences and strategies.
-Understanding the new trends and the need for customized strategies for success.
-Understanding the challenges of a real digitalization and how to overcome them.
-Understanding your patients and improving your message.
-Understanding the real impact of digital on clinical procedures.
-Understanding what makes artistic CAD/CAM
-Understanding the new structure and roles of a Modern Smile Rehabilitation Clinic
-The Smile Business. Moving from everyday dentistry to life changing dentistry.
-The 5 Challenges of Modern Smile Rehabilitation
-Making Patients become Fans. Attract, convert and customer loyalty
-Why Digital? How technology helps with Fascination
-How to become a real digital clinic
-The 4 steps of treatment presentation
-External, Internal and Clinical Branding
-The Digital Workflow and the new partners to make it happen
-The New DSD WOW system: the 7 moments and 7 roles to master
-The new digital way of doing dentistry.The reality of Digital and Smile Design, Treatment Planning, Function, Perio, Ortho and Restorative
-How facially driven smile design can guide treatment planning. How ideal designs can be adapted to realistic situations and compromised cases. Facilitating the integration of esthetics and function with 3D technology.
Who should attend
Dentists, specialists and staff members that have the ambition and strength to reinvent themselves and thrive in the new competitive market forming ahead of us.
Check-in: 8:00 AM - 9:00 AM Program time: 9:00 AM - 5:00 PM
The Colonnade Hotel (Formerly the Omni)
FREE PARKING * LUNCH INCLUDED * INDUSTRY REPS ON SITE