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James P. Hollers Memorial Lectureship



This program is about:
Becoming the best clinician you can possibly be.
Becoming the Quarterback of your Modern Smile Rehabilitation Team
Moving from Everyday Dentistry to Life Changing Dentistry, Powered by Technology & Communication Skills

December 10, 2021

Christian Coachman, DDS, CDT (December 10)

Combining his advanced skills, experience and technology solutions, Dr. Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.

He is the developer of worldwide well-known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.

He regularly consults for dental industry companies, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.

He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.


Are you future-ready?

The dental industry is changing like never before: corporate entities are making it harder for small practices to compete. Patients are becoming “Consumers" and the decision making process of selecting dentists is also changing. Understanding how to achieve excellence and differentiation as well as mastering consumer behaviour and communication strategies has never been more important. Technology is leading to drastic disruptions in the way dental practices operate. With the shifting landscape of dentistry, it can be overwhelming for a single practitioner - a doctor - to keep up.

All of this may seem daunting, but you can’t just stick your head in the sand: you need to change the way your practice operates in order to compete and thrive. During this one day program Dr Coachman will share his experience after a decade consulting and implementing strategies in top dental clinics around the globe. The reality of Digital Dentistry, the artistry of CAD/CAM, the importance of staff empowerment, the new trends of customer care and the benefits of communication and value creation.

The Classical 5 moments of DSD (Design, Plan, Present, Perform & Promote), but now revisited with all the new technologies, experiences and strategies.

Learning Objectives
-Understanding the new trends and the need for customized strategies for success.
-Understanding the challenges of a real digitalization and how to overcome them.
-Understanding your patients and improving your message.
-Understanding the real impact of digital on clinical procedures.
-Understanding what makes artistic CAD/CAM
-Understanding the new structure and roles of a Modern Smile Rehabilitation Clinic


The Content
-The Smile Business. Moving from everyday dentistry to life changing dentistry.
-The 5 Challenges of Modern Smile Rehabilitation
-Making Patients become Fans. Attract, convert and customer loyalty
-Why Digital? How technology helps with Fascination
-How to become a real digital clinic
-The 4 steps of treatment presentation
-External, Internal and Clinical Branding
-The Digital Workflow and the new partners to make it happen
-The New DSD WOW system: the 7 moments and 7 roles to master
-The new digital way of doing dentistry.The reality of Digital and Smile Design, Treatment Planning, Function, Perio, Ortho and Restorative
-How facially driven smile design can guide treatment planning. How ideal designs can be adapted to realistic situations and compromised cases. Facilitating the integration of esthetics and function with 3D technology.


Who should attend
Dentists, specialists and staff members that have the ambition and strength to reinvent themselves and thrive in the new competitive market forming ahead of us.


Presenter(s)

  • Christian Coachman
    • Dr. Christian Coachman graduated in Dental Technology in 1995 and in Dentistry at the University of São Paulo/Brazil in 2002. He is a member and former president of the Brazilian Academy of Esthetic Dentistry and a member of the European and American Academy of Esthetic Dentistry, becoming the only dentist member of 3 of the most important esthetic dentistry academies in the world.

      In 2004, Dr. Coachman was invited by Drs. Goldstein, Garber, and Salama, to join Team Atlanta as the Head Ceramist of their laboratory – a position he held for 5 years.

      Dr. Coachman has worked with some of the world’s most renowned dentists, such as Eric Van Dooren (Belgium), Galip Gurel (Turkey), Mauro Fradeani (Italy), Nitzan Bichacho (Israel), Andrea Ricci (Italy), Mario Groisman (Brazil) and Marcelo Calamita (Brazil).

      He is the developer of well known, worldwide concepts such as Digital Smile Design, Pink Hybrid Implant Restoration, Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.

      He is the Director of the DSD Residency program, providing continuing education courses for dental professionals all over the world.

      In 2017, Dr. Coachman became an adjunct professor of the Restorative Department at University of Pennsylvania School of Dental Medicine and, in 2018, coordinator of the Digital Dentistry Post Grad Program at University UniAvan in Balneário Camboriú, SC, Brazil.

      He is founder and CEO of the DSD-Digital Smile Design company.

      Dr. Coachman also works as a consultant for dental companies and offices, develops dentistry-related products, and implements concepts and marketing strategies, such as the Facially-driven Digital Orthodontic Workflow developed in collaboration with Invisalign®, Align® Technology.

      He is one of the most renowned speakers in the international dental lecturing circuit and has published internationally in the fields of esthetic and digital dentistry, oral rehabilitation, innovation and trends, communication and marketing strategies in dentistry.
Disclosures & Policies

No Recording and Transcription Policy
To protect the privacy, security, and integrity of our programs, meetings, and events, recording of any kind is strictly prohibited unless expressly authorized in writing by the department director. This includes, but is not limited to:
- Video recordings (camera, phone, webcam, or other devices)
- Audio recordings (phone, microphone, digital recorders, etc.)
- Screen captures or screen recordings
- AI-based or automated transcription tools (e.g., apps or software that convert speech to text)

Guidelines: All participants are expected to respect this policy at all times. If recording is necessary as an accommodation, or for education or administrative purposes, prior approval must be obtained in writing. Unauthorized recording or transcription may result in removal from the session and/or further administrative action. Exceptions may only be granted by the department director in advance. Taking detailed notes is encouraged, and participants are welcome to take pictures of the presentation slides for personal use.

Purpose: This policy ensures a safe and respectful environment, protects sensitive and proprietary information, and upholds the confidentiality of all participants.

Course Refund Policy
Please review the Course Refund Policy by clicking here. This policy includes information regarding requirements that attendees must comply with to remain eligible to receive CE, cancelling your registration, course transfers, etc.

Financial Disclosure Statement
It is the policy of the UT Health San Antonio Office of Continuing Dental Education to ensure balance, independence, objectivity, and scientific rigor in all of its sponsored educational activities. All participating speakers, course directors, and planning committee members are required to disclose to the program audience any financial relationships related to the subject matter of this program. Relationships of spouse/partner with proprietary entities producing health care goods or services should be disclosed if they are of a nature that may influence the objectivity of the individual in a position to control the content of the CDE activity. Disclosure information is reviewed in advance in order to manage and resolve any possible conflicts of interest. Specific disclosure information for each speaker, course director, and planning committee member will be shared with the audience prior to the speaker’s presentation.

This educational activity is free from commercial bias. The planning committee, presenters, and authors have disclosed all financial relationships with commercial interests relevant to this content, and any potential conflicts have been identified and mitigated according to ADA CERP standards. No commercial entities have influenced the content, selection, or presentation of materials, and no product endorsements or promotional activities are included in this presentation. Any mention of products, services, or companies is solely for educational purposes and does not imply endorsement.

There is nothing to disclose for this course.


Time (Central Time Zone)

Check-in: 8:00 AM - 9:00 AM
Program time: 9:00 AM - 5:00 PM


Location

The Colonnade Hotel (Formerly the Omni)


Tuition

  • Individual: $300

Credit

Hours: 7

This activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP) through joint efforts of UT Health San Antonio. UT Health San Antonio is recognized by the ADA CERP as a provider of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Specialty/AGD Code

  • 780 - Esthetic/Cosmetic Dentistry
  • 250 - Operative (Restorative) Dentistry

FREE PARKING * LUNCH INCLUDED * INDUSTRY REPS ON SITE

Obey parking signs at hotel site.

Join us at our NETWORKING and JOB FAIR

CLICK HERE TO VIEW EVENT FLYER.

Market your products to future dental professionals.

CLICK HERE TO BE A VENDOR.

Registration closed

Course closed.

Click below to enlarge image and click links
Click below to enlarge image and click links

Stay at the San Antonio Colonnade Hotel where Hollers Lectureship is happening. Click image below to view a detail map to Hotel. Call 210-691-8888 and ask for the UT Health San Antonio discount
Stay at the San Antonio Colonnade Hotel where Hollers Lectureship is happening.  Click image below to view a detail map to Hotel.  Call 210-691-8888 and ask for the UT Health San Antonio discount

Click below to Register for NETWORKING and JOB FAIR event. You will be taken to our event partner sadds.org
Click below to Register for NETWORKING and JOB FAIR event. You will be taken to our event partner sadds.org

Click here to become a vendor!



  • For help or questions about this program, you can contact us at:
  • Phone: 210-567-3177
    Email:
    smile@uthscsa.edu

    Business hours are Monday - Friday, 8:00 AM - 5:00 PM Central Time


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UT Health San Antonio Training Future Generations

The UT Health San Antonio, School of Dentistry is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.
ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. UTHSCSA designates the number of credit hours for each course individually. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www.ada.org/cerp.

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